LISTENER HABITS AND CHOICES — AND THEIR IMPLICATIONS FOR PUBLIC PERFORMANCE VENUES

An 11-year longitudinal survey of patterns and preferences in music listening has revealed that a large majority of people would prefer to listen to music performed live but that only a small percentage of their exposure to music actually occurs at live performances. An initial analysis of the first few years of the survey suggests that choices concerning music can be influenced by cultural background, and that predominant music sources change as new technology becomes available. Reasons given by listeners for preferring to listen to a traditional, mechanical instrument rather than an electro-acoustic version of it indicate they are sensitive to an “originality” criterion. As a consequence, concert halls should be designed to operate as passive acoustics spaces. Further, listenersʹ reasons for electing to attend a live performance rather than listen to a recording or a live broadcast suggest that hall designers should try to maximize the sense of two-way communication between performers and listeners. An implication of this is that where active acoustics systems are to be incorporated in variable acoustics auditoria, those active systems which use a non-in-line approach are to be preferred over in-line schemes. However, listener evolution and new expectations may require a fundamental change in our approach to the acoustics of live performance venues.