Sport tourism marketing from attitude of sport and tourism managers in Iran

The research showed that Iran one of the top ten country in field of tourism because we have many interesting nature that can earn money from sport tourism .However the purpose of this study is survey the effective factors of sport tourism marketing. We use of researcher based questionnaire with reliability of ?=0.93. Statistical population include the 93 managers section of tourism of cultural heritage organization and managers section of sport and tourism of physical education organization that work in Tehran. Statistical sample of 61 cases. We use of descriptive statistical, freedman and Mann–Whitney U test was applied using software SPSS19 ( 0.05). The results showed that." Increase equipment of leisure, sport and resident", "improve of transportation", "gather information about tourism", "use of new technology "," increase of supervision on sport tourism sector", "suitable manner with tourist and well safety", "good visa service"," development of sports event advertisements" and "try for improve attitude of people and governors about sports events" are the effective factors of developing sport tourism marketing in our country. The draft Strategy identifies a number of issues that impact on the development of the sports tourism industry, and discusses developments in these areas and possible actions. The issues include: industry coordination; education and training; government regulation; sport and tourism infrastructure; evaluation of the economic benefits of sports tourism; research and data; and Strategy implementation. However with identify of main factors in marketing for fascinating the sport tourists, we can fulfill effectiveness marketing.