SPEECH FUNCTIONS IN TELEVISION CHANNELS SLOGAN A COMPARISON OF SUBSCRIBE AND UNSUBSCRIBE TELEVISION CHANNELS

This study was conducted to compare the speech function in slogans of subscribe and unsubscribe TV channels. These are terrestrial TV channel which is free (unsubscribe) base and cable TV channel which needs to subscribe (pay) in order to get their channels. This is a descriptive qualitative research since it attempts to describe the speech functions in 19 channels with 39 slogans from Cable TV and 19 channels with 39 slogans from terrestrial TV. Further, the objectives of this study are: 1) to identify the illocutionary acts in their slogans. 2) to classify them based on macro class of speech acts classification and 3) to compare what kinds of speech act are more used in both networks system. To answer those problems, the present writer has adopted some theoretical frameworks from Yule (1996), Levinson (1985), Searle (1976) and cutting (2003). The result shows that representative speech act is more used by both of terrestrial TV channel and cable TV channel. Then, directive speech acts is more used by cable TV than terrestrial TV. And the last, expressive speech act is more used by terrestrial TV than cable TV. However, commisive and declarative speech acts are not found in this result of study.