Title of article :
A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy
Author/Authors :
Emmanuel Jakobowicz، نويسنده , , Christian Derquenne، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Partial least squares , PLS path modeling , Structural Equation Models , Model building strategy , Marketing application
Journal title :
Computational Statistics and Data Analysis
Journal title :
Computational Statistics and Data Analysis
