Title of article
A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy
Author/Authors
Emmanuel Jakobowicz، نويسنده , , Christian Derquenne، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
3666
To page
3678
Keywords
Partial least squares , PLS path modeling , Structural Equation Models , Model building strategy , Marketing application
Journal title
Computational Statistics and Data Analysis
Serial Year
2007
Journal title
Computational Statistics and Data Analysis
Record number
145330
Link To Document