Title of article :
The 4S Web-Marketing Mix model
Author/Authors :
Efthymios Constantinides، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
E-Commerce strategy , Web Marketing Mix , E-Commerce marketing , 4S model
Journal title :
Electronic Commerce Research and Applications
Journal title :
Electronic Commerce Research and Applications