Title of article :
Diffusion and success factors of mobile marketing
Author/Authors :
Arno Scharl، نويسنده , , Astrid Dickinger، نويسنده , , Jamie Murphy، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2005
Pages :
15
From page :
159
To page :
173
Keywords :
Mobile commerce , Online marketing , Success Factors , Web content analysis , Mobile data services , Short Message Services (SMS) , Fortune Global500
Journal title :
Electronic Commerce Research and Applications
Serial Year :
2005
Journal title :
Electronic Commerce Research and Applications
Record number :
145837
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=145837
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