Title of article :
Effects of outcome, process and shopping enjoyment on online consumer behaviour
Author/Authors :
Shun Cai، نويسنده , , Yunjie Xu، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Customer loyalty , Shopping enjoyment , Online customer value , Customer satisfaction , Outcome value , Process value
Journal title :
Electronic Commerce Research and Applications
Journal title :
Electronic Commerce Research and Applications
