• Title of article

    Online advertising by the comparison challenge approach

  • Author/Authors

    Jae Won Lee، نويسنده , , Jae Kyu Lee، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    13
  • From page
    282
  • To page
    294
  • Keywords
    Comparison challenge , Ad planning , Comparison shopping , Electronic commerce , Online advertisement
  • Journal title
    Electronic Commerce Research and Applications
  • Serial Year
    2006
  • Journal title
    Electronic Commerce Research and Applications
  • Record number

    145879

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=145879