Title of article :
Online advertising by the comparison challenge approach
Author/Authors :
Jae Won Lee، نويسنده , , Jae Kyu Lee، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Comparison challenge , Ad planning , Comparison shopping , Electronic commerce , Online advertisement
Journal title :
Electronic Commerce Research and Applications
Journal title :
Electronic Commerce Research and Applications
