مرکز منطقه ای اطلاع رساني علوم و فناوري - Preattentive processing of banner advertisements: The role of modality, location, and interference

Title of article :

Preattentive processing of banner advertisements: The role of modality, location, and interference

Author/Authors :

Gangseog Ryu، نويسنده , , Elison Ai Ching Lim، نويسنده , , Lynn Thor Ling Tan، نويسنده , , Young Jee Han، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

Keywords :

Ad location , Preattentive processing , Ad modality , Competitive interference , Banner advertising

Journal title :

Electronic Commerce Research and Applications

Serial Year :

2007

Journal title :

Electronic Commerce Research and Applications

Record number :

145884

Link To Document :