Title of article
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
Author/Authors
Han Sang-pil، نويسنده , , Shavitt Sharon، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1994
Pages
25
From page
326
To page
350
Journal title
Journal of Experimental Social Psychology
Serial Year
1994
Journal title
Journal of Experimental Social Psychology
Record number
147808
Link To Document