مرکز منطقه ای اطلاع رساني علوم و فناوري - Cognitive Processing and the Functional Matching Effect in Persuasion: The Mediating Role of Subjective Perceptions of Message Quality

Title of article :

Cognitive Processing and the Functional Matching Effect in Persuasion: The Mediating Role of Subjective Perceptions of Message Quality

Author/Authors :

Howard Lavine، نويسنده , , Mark Snyder، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

580

To page :

604

Journal title :

Journal of Experimental Social Psychology

Serial Year :

1996

Journal title :

Journal of Experimental Social Psychology

Record number :

147870

Link To Document :