Title of article :
On the Primacy of Affect in the Determination of Attitudes and Behavior: The Moderating Role of Affective-Cognitive Ambivalence, ,
Author/Authors :
Howard Lavine، نويسنده , , Cynthia J. Thomsen، نويسنده , , Mark P. Zanna، نويسنده , , Eugene Borgida، نويسنده ,
