• Title of article

    Trade marketing and retailing: a European approach

  • Author/Authors

    Marc Dupuis، نويسنده , , Elisabeth Tissier-Desbordes، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1996
  • Pages
    9
  • From page
    43
  • To page
    51
  • Keywords
    Supply chain management , retailing. Europe , partnership marketing , trade marketing
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1996
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148524

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148524