Title of article

Ethnic/racial segmentation: insights from theory and practice

Author/Authors

Marilyn Lavin، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1996

Pages

7

From page

99

To page

105

Keywords

Race , Ethnicity , segmentation , African-American , Hispanic

Journal title

Journal of Retailing and Consumer Services

Serial Year

1996

Journal title

Journal of Retailing and Consumer Services

Record number

148532