Title of article
Determinants of shoe retailersʹ perceptions of promotion tools
Author/Authors
Kim Shyan Fam، نويسنده , , Bill Merrilees، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1996
Pages
8
From page
155
To page
162
Keywords
retailersי decision-making , promotion mix , culture and strategy
Journal title
Journal of Retailing and Consumer Services
Serial Year
1996
Journal title
Journal of Retailing and Consumer Services
Record number
148538
Link To Document