Title of article :
Determinants of shoe retailersʹ perceptions of promotion tools
Author/Authors :
Kim Shyan Fam، نويسنده , , Bill Merrilees، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1996
Keywords :
retailersי decision-making , promotion mix , culture and strategy
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
