• Title of article

    Buyer behavior in marketing strategy 2nd edn : John A Howard Prentice-Hall Englewood Cliffs (1994) 604 pp $67.95 ISBN 0 13 669011 4

  • Author/Authors

    P. K. Kannan، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1996
  • Pages
    2
  • From page
    184
  • To page
    185
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1996
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148542