مرکز منطقه ای اطلاع رساني علوم و فناوري - Buyer behavior in marketing strategy 2nd edn : John A Howard Prentice-Hall Englewood Cliffs (1994) 604 pp $67.95 ISBN 0 13 669011 4

Title of article :

Buyer behavior in marketing strategy 2nd edn : John A Howard Prentice-Hall Englewood Cliffs (1994) 604 pp $67.95 ISBN 0 13 669011 4

Author/Authors :

P. K. Kannan، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1996

Pages :

From page :

184

To page :

185

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1996

Journal title :

Journal of Retailing and Consumer Services

Record number :

148542

Link To Document :