Title of article

Integrating brand development and relationship marketing

Author/Authors

Adrian J Palmer، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1996

Pages

7

From page

251

To page

257

Keywords

relationship marketing. hranding. huyer~selkr hom]"

Journal title

Journal of Retailing and Consumer Services

Serial Year

1996

Journal title

Journal of Retailing and Consumer Services

Record number

148555