Title of article :
Integrating brand development and relationship marketing
Author/Authors :
Adrian J Palmer، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1996
Keywords :
relationship marketing. hranding. huyer~selkr hom]"
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services