مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumer misbehaviour : Promiscuity or loyalty in grocery shopping

Title of article :

Consumer misbehaviour : Promiscuity or loyalty in grocery shopping

Author/Authors :

Peter J. McGoldrick، نويسنده , , Elisabeth Andre، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1997

Pages :

From page :

To page :

Keywords :

loyalty schemes , Customer loyalty , retailing strategy , Grocery retailing

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1997

Journal title :

Journal of Retailing and Consumer Services

Record number :

148569

Link To Document :