Title of article
Relationship concept and customer services: a case study of corporate banking
Author/Authors
Subhash C. Mehta، نويسنده , , Himanshu Tambe، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1997
Pages
6
From page
129
To page
134
Keywords
Customer service , Success Factors , corporate banking , relationship marketing , Seven-S framework
Journal title
Journal of Retailing and Consumer Services
Serial Year
1997
Journal title
Journal of Retailing and Consumer Services
Record number
148575
Link To Document