Title of article :
Franchising: The business strategy that changed the world : C Shook and R L Shook Prentice-Hall, Englewood Cliffs, NJ (1993) 258 pp $25.95 ISBN 1 3 065608 9
Author/Authors :
Nic S. Terblanché، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1997
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services