Title of article
A dynamic model of repeat purchase and brand switching behavior in a consumer products category
Author/Authors
Füsun F. G?nül، نويسنده , , Kannan Srinivasan، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1997
Pages
7
From page
185
To page
191
Keywords
manufacturer coupons , n:tailer price cuts , hazard function model , mover-stayer heterogeneity
Journal title
Journal of Retailing and Consumer Services
Serial Year
1997
Journal title
Journal of Retailing and Consumer Services
Record number
148586
Link To Document