Title of article
The impact of marketing policy on promotional price elasticities and baseline sales
Author/Authors
Michael J. Zenor، نويسنده , , Bart J. Bronnenberg، نويسنده , , Leigh McAlister، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1998
Pages
8
From page
25
To page
32
Keywords
promotions , Price elasticity , Asymmetric switching , marketing policy
Journal title
Journal of Retailing and Consumer Services
Serial Year
1998
Journal title
Journal of Retailing and Consumer Services
Record number
148615
Link To Document