Title of article
Control systems in supplier-retailer relationships and their impact on brand performance
Author/Authors
Walfried M. Lassar، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1998
Pages
11
From page
65
To page
75
Keywords
Agency theory , Distribution , strategy
Journal title
Journal of Retailing and Consumer Services
Serial Year
1998
Journal title
Journal of Retailing and Consumer Services
Record number
148624
Link To Document