مرکز منطقه ای اطلاع رساني علوم و فناوري - Control systems in supplier-retailer relationships and their impact on brand performance

Title of article :

Control systems in supplier-retailer relationships and their impact on brand performance

Author/Authors :

Walfried M. Lassar، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1998

Pages :

From page :

To page :

Keywords :

Agency theory , Distribution , strategy

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1998

Journal title :

Journal of Retailing and Consumer Services

Record number :

148624

Link To Document :