• Title of article

    Interdependency factors influencing the World Wide Web as a channel of interactive marketing

  • Author/Authors

    Amrit B. Tiwana، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 1998
  • Pages
    9
  • From page
    245
  • To page
    253
  • Keywords
    digital commerce , Direct marketing , critical factors , Web retail , media limitations
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    1998
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148643

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148643