Title of article :
Interdependency factors influencing the World Wide Web as a channel of interactive marketing
Author/Authors :
Amrit B. Tiwana، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1998
Keywords :
digital commerce , Direct marketing , critical factors , Web retail , media limitations
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
