Title of article :
Marketing classic theater in a competitive market of entertainments
Author/Authors :
Mark Peterson، نويسنده , , Naresh K. Malhotra، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1999
Pages :
11
From page :
15
To page :
25
Keywords :
Classic theater consumer preference , Retailing innovation , Entertainment market analysis
Journal title :
Journal of Retailing and Consumer Services
Serial Year :
1999
Journal title :
Journal of Retailing and Consumer Services
Record number :
148653
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148653
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