مرکز منطقه ای اطلاع رساني علوم و فناوري - Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

Title of article :

Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

Author/Authors :

Tammy L. Kinley، نويسنده , , Craig A. Conrad، نويسنده , , Gene Brown، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Keywords :

involvement , Fashion , Retail promotion

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

1999

Journal title :

Journal of Retailing and Consumer Services

Record number :

148655

Link To Document :