Title of article :
Entertaining Shopping Experiences: An Exploratory Investigation
Author/Authors :
M. A. Jones، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1999
Keywords :
Shopping , Critical incident technique , Entertainment in retailing
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services