Title of article
The effect of variety-seeking on customer retention in services
Author/Authors
Carmen Berné، نويسنده , , Jose M. Mugica، نويسنده , , M. Jes?s Yagüe، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2001
Pages
11
From page
335
To page
345
Keywords
retention , customer , Services , variety-seeking
Journal title
Journal of Retailing and Consumer Services
Serial Year
2001
Journal title
Journal of Retailing and Consumer Services
Record number
148727
Link To Document