مرکز منطقه ای اطلاع رساني علوم و فناوري - Are your customers worth more than money?

Title of article :

Are your customers worth more than money?

Author/Authors :

Lynette Ryals، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2002

Pages :

From page :

241

To page :

251

Keywords :

Lifetime value , Customer profitability , Relationship management

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2002

Journal title :

Journal of Retailing and Consumer Services

Record number :

148754

Link To Document :