Title of article :
Examining the dimensionality of coupon proneness: a random coefficients approach
Author/Authors :
Richard Colombo، نويسنده , , Kapil Bawa، نويسنده , , Srini S. Srinivasan، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2003
Pages :
7
From page :
27
To page :
33
Journal title :
Journal of Retailing and Consumer Services
Serial Year :
2003
Journal title :
Journal of Retailing and Consumer Services
Record number :
148767
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148767
