Title of article
Examining the dimensionality of coupon proneness: a random coefficients approach
Author/Authors
Richard Colombo، نويسنده , , Kapil Bawa، نويسنده , , Srini S. Srinivasan، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2003
Pages
7
From page
27
To page
33
Journal title
Journal of Retailing and Consumer Services
Serial Year
2003
Journal title
Journal of Retailing and Consumer Services
Record number
148767
Link To Document