Title of article
Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods
Author/Authors
Chang-Hyeon Joh، نويسنده , , Harry J. P. Timmermans، نويسنده , , Peter T. L. Popkowski Leszczyc، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2003
Pages
10
From page
135
To page
144
Journal title
Journal of Retailing and Consumer Services
Serial Year
2003
Journal title
Journal of Retailing and Consumer Services
Record number
148779
Link To Document