Title of article :
Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods
Author/Authors :
Chang-Hyeon Joh، نويسنده , , Harry J. P. Timmermans، نويسنده , , Peter T. L. Popkowski Leszczyc، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2003
Pages :
10
From page :
135
To page :
144
Journal title :
Journal of Retailing and Consumer Services
Serial Year :
2003
Journal title :
Journal of Retailing and Consumer Services
Record number :
148779
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148779
