Title of article :
Modelling hybrid distribution channels: a game-theoretic analysis
Author/Authors :
Seong Y. Park، نويسنده , , Hean Tat Keh، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2003
Keywords :
Hybrid channel , Nash equilibrium , Stackelberg game , Price discrimination
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
