مرکز منطقه ای اطلاع رساني علوم و فناوري - Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Title of article :

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Author/Authors :

Colleen Collins-Dodd، نويسنده , , Tara Lindley، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2003

Pages :

From page :

345

To page :

352

Keywords :

Store brands , Store image , Retailing

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2003

Journal title :

Journal of Retailing and Consumer Services

Record number :

148797

Link To Document :