مرکز منطقه ای اطلاع رساني علوم و فناوري - Retail opinion sharing: conceptualization and measurement

Title of article :

Retail opinion sharing: conceptualization and measurement

Author/Authors :

Terrence J. Paridon، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2004

Pages :

From page :

To page :

Keywords :

Opinion sharing , Word of mouth communication , Hedonic and utilitarian experiences

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2004

Journal title :

Journal of Retailing and Consumer Services

Record number :

148806

Link To Document :