مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring consideration sets through recall or recognition: a comparative study

Title of article :

Measuring consideration sets through recall or recognition: a comparative study

Author/Authors :

Jens Nordf?lt، نويسنده , , Hanna Hjalmarson، نويسنده , , Niclas ?hman، نويسنده , , C.-R.Claes-Robert Julander، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2004

Pages :

From page :

321

To page :

330

Keywords :

Consideration sets , Cognitive effort , recall , Recognition

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2004

Journal title :

Journal of Retailing and Consumer Services

Record number :

148827

Link To Document :