مرکز منطقه ای اطلاع رساني علوم و فناوري - Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

Title of article :

Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

Author/Authors :

Katia Campo، نويسنده , , Els Gijsbrechts، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2004

Pages :

From page :

369

To page :

383

Keywords :

Store format , Micro-marketing , Category space allocation

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2004

Journal title :

Journal of Retailing and Consumer Services

Record number :

148831

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148831