مرکز منطقه ای اطلاع رساني علوم و فناوري - Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK

Title of article :

Playing to win: an explorative study of marketing strategies of small ethnic retail entrepreneurs in the UK

Author/Authors :

Ahmad Jamal، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

Marketing Strategy , Marketing to ethnic minorities , Ethnic entrepreneurs , SME marketing , Ethnic entrepreneurship

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148833

Link To Document :