• Title of article

    Using observational research for behavioural segmentation of shoppers

  • Author/Authors

    Piyush Kumar Sinha، نويسنده , , Dwarika Prasad Uniyal، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    14
  • From page
    35
  • To page
    48
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2005
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148836