• Title of article

    Service branding: consumer verdicts on service brands

  • Author/Authors

    Debra Grace، نويسنده , , Aron O’Cass، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    15
  • From page
    125
  • To page
    139
  • Keywords
    Brand attitudes , Brand intentions , Services , Branding , decision-making
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2005
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148843

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148843