مرکز منطقه ای اطلاع رساني علوم و فناوري - Service branding: consumer verdicts on service brands

Title of article :

Service branding: consumer verdicts on service brands

Author/Authors :

Debra Grace، نويسنده , , Aron O’Cass، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

125

To page :

139

Keywords :

Brand attitudes , Brand intentions , Services , Branding , decision-making

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148843

Link To Document :