Title of article :
Extending electronic portals with new services: exploring the usefulness of brand extension models
Author/Authors :
Allard C.R. van Riel، نويسنده , , Hans Ouwersloot، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2005
Keywords :
Service offer , Brand extensions , Electronic portal , Consumer behavior , E-service
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
