• Title of article

    Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes

  • Author/Authors

    Ainsworth Anthony Bailey، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2005
  • Pages
    11
  • From page
    285
  • To page
    295
  • Keywords
    Consumer promotions , Gender effects , Non-fulfillment , Sales promotions
  • Journal title
    Journal of Retailing and Consumer Services
  • Serial Year
    2005
  • Journal title
    Journal of Retailing and Consumer Services
  • Record number

    148855

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=148855