مرکز منطقه ای اطلاع رساني علوم و فناوري - Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes

Title of article :

Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes

Author/Authors :

Ainsworth Anthony Bailey، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

285

To page :

295

Keywords :

Consumer promotions , Gender effects , Non-fulfillment , Sales promotions

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148855

Link To Document :