Title of article
Interaction effects of mood induction and nominal representation of price on consumer choice
Author/Authors
Amelie Gamble، نويسنده , , Tommy G?rling، نويسنده , , Daniel V?stfj?ll، نويسنده , , Agneta Marell، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
10
From page
397
To page
406
Keywords
Currency change , Consumer choice , Price evaluation
Journal title
Journal of Retailing and Consumer Services
Serial Year
2005
Journal title
Journal of Retailing and Consumer Services
Record number
148864
Link To Document