مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessing the usefulness of store card data in direct sales of financial services

Title of article :

Assessing the usefulness of store card data in direct sales of financial services

Author/Authors :

Stewart J. Berry، نويسنده , , Paul Longley، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

407

To page :

417

Keywords :

Representation , Logistic response modelling , Social science research practice , financial services , Lifestyles , Geodemographics , GIS

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2005

Journal title :

Journal of Retailing and Consumer Services

Record number :

148865

Link To Document :