Title of article
Assessing the usefulness of store card data in direct sales of financial services
Author/Authors
Stewart J. Berry، نويسنده , , Paul Longley، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
11
From page
407
To page
417
Keywords
Representation , Logistic response modelling , Social science research practice , financial services , Lifestyles , Geodemographics , GIS
Journal title
Journal of Retailing and Consumer Services
Serial Year
2005
Journal title
Journal of Retailing and Consumer Services
Record number
148865
Link To Document