Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality

Lien-Ti Bei، نويسنده , , Cian-Fong Shang، نويسنده ,

دوماهنامه با شماره پیاپی سال 2006

13

1

13

Perceived service quality , Perceived product quality , Customer satisfaction , State-owned enterprises , Simultaneous importance-performance analysis , Perceivedprice fairness

Journal of Retailing and Consumer Services

2006

Journal of Retailing and Consumer Services

148868