Title of article
The effect of consumerʹs psychographic variables upon deal-proneness
Author/Authors
Eva Mart?nez، نويسنده , , Teresa Montaner، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
12
From page
157
To page
168
Keywords
Sales promotion , Market segmentation , Consumer behaviour
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148880
Link To Document