Title of article :
The effect of consumerʹs psychographic variables upon deal-proneness
Author/Authors :
Eva Mart?nez، نويسنده , , Teresa Montaner، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Sales promotion , Market segmentation , Consumer behaviour
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
