Title of article
Competitive strategies in retailing—an investigation of the applicability of Porterʹs framework for food retailers
Author/Authors
Dirk Morschett، نويسنده , , Bernhard Swoboda، نويسنده , , Hanna Schramm-Klein، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
13
From page
275
To page
287
Keywords
Retailing strategy , Competitive strategy , Positioning , Customer perception
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148889
Link To Document