مرکز منطقه ای اطلاع رساني علوم و فناوري - A positioning typology of consumers’ perceptions of the benefits offered by successful service brands

Title of article :

A positioning typology of consumers’ perceptions of the benefits offered by successful service brands

Author/Authors :

Jamie Burton، نويسنده , , Christopher Easingwood، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2006

Pages :

From page :

301

To page :

316

Keywords :

Benefit typology , Consumer benefits , consumer services , Positioning , Buyer utility

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2006

Journal title :

Journal of Retailing and Consumer Services

Record number :

148891

Link To Document :