Title of article
A positioning typology of consumers’ perceptions of the benefits offered by successful service brands
Author/Authors
Jamie Burton، نويسنده , , Christopher Easingwood، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
16
From page
301
To page
316
Keywords
Benefit typology , Consumer benefits , consumer services , Positioning , Buyer utility
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148891
Link To Document