Title of article :
A consumer-based method for retailer equity measurement: Results of an empirical study
Author/Authors :
Ravi Pappu، نويسنده , , Pascale Quester، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Retailer associations , Retailer perceived quality , Retailer loyalty , Retailer equity , Retailer awareness
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
