Title of article
A consumer-based method for retailer equity measurement: Results of an empirical study
Author/Authors
Ravi Pappu، نويسنده , , Pascale Quester، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
13
From page
317
To page
329
Keywords
Retailer associations , Retailer perceived quality , Retailer loyalty , Retailer equity , Retailer awareness
Journal title
Journal of Retailing and Consumer Services
Serial Year
2006
Journal title
Journal of Retailing and Consumer Services
Record number
148892
Link To Document