مرکز منطقه ای اطلاع رساني علوم و فناوري - The fight between store brands and national brands

Title of article :

The fight between store brands and national brands—Whatʹs the score?

Author/Authors :

H.J. Juhl، نويسنده , , L. Esbjerg، نويسنده , , K.G. Grunert، نويسنده , , T. Bech-Larsen، نويسنده , , K. Bruns?، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2006

Pages :

From page :

331

To page :

338

Keywords :

Store brands , Customer-based brand equity , Brand recall , Brand architecture

Journal title :

Journal of Retailing and Consumer Services

Serial Year :

2006

Journal title :

Journal of Retailing and Consumer Services

Record number :

148893

Link To Document :