Title of article :
Profiling consumers of own brands and national brands using human personality
Author/Authors :
Susan Whelan، نويسنده , , Gary Davies، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
segmentation , Own brands , Consumer profiles , Personality , Correspondence analysis
Journal title :
Journal of Retailing and Consumer Services
Journal title :
Journal of Retailing and Consumer Services
